I have a weakness when trying to explain the process behind my designs. Although I’ve been blessed with creating a few good layouts now-and-then, I have yet to overcome articulating why a certain design solution is “great” vs. “average,” and why one particular solution is better than another. When a client asks something like “why did you decide to do this particular treatment here” it’s customary to respond with a solid, eloquent, diplomatic answer that immediately makes you the expert. It could even be something like “based on the information I have from [reference client notes here]: this is my solution. Were you thinking something else?” What’s important at this point is the ability to explain a well researched end-result by incorporating the facts and discoveries of why you chose this particular resolution.

There are many ways to improve this lack in ability, but for now I’ve chosen one. The solution for me is to blog—to practice. By transforming thought to written word about the processes and discoveries of client experiences, I will, over time, continue to gain knowledge and skills for speaking more precise answers. Aha, I made it to two.

This entry was posted on Monday, June 13th, 2005 at 4:12 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.